Public Perception Study
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SITUATION ANALYSIS
The client had a program running and there were plans to contribute to more inclusive, effective, accountable and gender responsive development in Nigeria through enhancing the credibility and role of civil society organizations as drivers-of-change for sustainable development. Hence, the need to conduct a CSO Perception Survey (PS) which covered the six different geopolitical zones in Nigeria.
RESEARCH OBJECTIVES
The research study was intended to have empirical data to measure the progress of the assignment and to re-strategize for better implementation in the remaining years of the project as well as responding effectively to future on-going assessment of CSO capacity needs.
RESEARCH APPROACH
A hybrid methodology was adopted, a combination of both quantitative and qualitative research methodologies. The basic methodology employed for quantitative data collection was in-home, face-to-face personal interview using a modified, multi-stage random selection procedure in order to achieve arepresentativesample. The Qualitative phase applied Focus Group Discussion (FGD) and Key Informant Interview(KII). At the end of the study 1,200 and 300 effective interviews were achieved for the general public and special public respectively while 100 KIIs and 30 FGDs were conducted across the 10 study locations
REAL INSIGHT
The importance of improving the perception of the General public and the stakeholders about the Civil Society Organizations by addressing cited reasons for disapproval; these include corrupt practices such as embezzlement of funds and deviation from their original purposes, Favoritism in sharing goods and sticking to the main focus of CSOs establishment with no interaction with political activities.
SAMPLE DELIVERABLES
Change in opinion of the general public on CSOs
Acceptance of CSOs