Our Areas Of Expertise

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Social, Political & Opinion Research

RML specializes in conducting research for public and government sectors, trends research, and Political and Elections research using a variety of research approaches, tools and techniques for collecting and analyzing qualitative and/or quantitative data from representative samples.

Product & Concept Testing

RML provides expertise information throughout product development process -starting with ideation, validation, prototyping and eventually, mass production.

Usage and Attitude study & Segmentation

We have a strong heritage of providing comprehensive U&A research study to clients by answering questions on whom to target, with what and how. U&A’s typically are done in a very customised way and, depending on the business objectives.

Customer satisfaction study

RML applies advanced analysis tools such as NPS, SWOTs, Gap Analysis, and Customer Relationships model to provide insights into what needs to be changed and the opportunities to be pursued.

Focus Group Discussions

RML safeguards group engagement, flexibility and free of bias and prejudices. In addition, RML designs focus groups to gain insight into how a group thinks about an issue, about the range of opinion and ideas, and the inconsistencies and variation that exists in a particular community in terms of beliefs and their experiences and practices.

In-depth Interview

RML usually employ In-depth interviews for busy and hard-to-reach people such as business professionals, business owners, high-level executives, key opinion influencers and senior personnel.

AD Testing

RML offers fast and robust pre-testing tool to test Big idea across all forms of media and identifies and outlines steps for improvement and fine-tuning before finalizing a Creative

Field and Tabs

Research Matrix offers high-quality and professional support services (field and data services) to both end clients and market research agencies in Nigeria and internationally.